You know what you want to say.
We find the words.

Type the address. Our AI researches the property and neighborhood, then writes an MLS description that makes buyers stop scrolling. Free to try — no account required.

Generate Free MLS Description

3 listings free · No credit card · Fair Housing compliant

Why your MLS description matters more than you think

Ninety percent of buyers start their search online. Before they ever request a showing, they've read your listing description — usually on a phone, usually late at night, usually scrolling past dozens of other listings.

The description that makes them stop is the one that tells a story. Not "3BR/2BA, updated kitchen" — every listing says that. The one that makes them picture their life in the home.

That's what our MLS description generator writes. From the address up — property details, neighborhood context, lifestyle angle, and a call to action that creates urgency.

MLS description requirements — what you need to know

Character limits

Most MLS systems allow 500–1,500 characters. Our generator targets 150–200 words (roughly 900–1,200 characters) — enough to tell the story without exceeding limits.

Fair Housing compliance

Fair Housing law prohibits language that discriminates based on race, color, religion, sex, national origin, disability, or familial status. Our AI is trained to avoid this language automatically.

What to include

Lifestyle context, named neighborhood features (schools, parks, nearby amenities), key property highlights, and a specific call to action. Not just specs.

What to avoid

Discriminatory language, unverified claims ("best in the city"), and generic phrases that every other listing uses ("must see," "won't last long," "motivated seller").

Stop staring at the blank screen.

Three listings free. No account. No card. Just type the address.

Generate Your First MLS Description Free