Our AI writes MLS-ready listing descriptions that fit character limits, follow best practices, and actually get showings. No prompting, no editing — just paste and submit.
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Most buyers see your MLS description before they see your property photos. In many search portals — Zillow, Realtor.com, Redfin — the description appears above the fold alongside the main photo.
A weak description with generic language ("great location, move-in ready") kills showing requests. A strong description with specific details, emotional triggers, and a clear value proposition generates calls.
The problem? Most agents write their own descriptions in 20 minutes between appointments, using the same tired phrases they've been writing for years.
Our MLS description generator writes better copy than most agents — in under 10 seconds.
Every MLS has different character limits. Our generator targets 150–200 words — the sweet spot that fits virtually every board and displays well on all portals.
| MLS Board | Character / Word Limit |
|---|---|
| CRMLS (Southern California) | 1,024 characters (~150 words) |
| NWMLS (Pacific Northwest) | 1,000 characters (~140 words) |
| Bright MLS (Mid-Atlantic) | 3,000 characters (~430 words) |
| ARMLS (Arizona) | 2,000 characters (~280 words) |
| HAR (Houston) | 2,500 characters (~360 words) |
| MRED (Midwest Real Estate Data) | 4,000 characters (~570 words) |
| GAMLS (Georgia) | 2,000 characters (~280 words) |
| Most MLS boards (general) | 150–300 words (safe target) |
Always verify with your specific board. Limits change periodically.
Our AI follows all of these automatically — but knowing them helps you provide better inputs.
MLS descriptions are often truncated in search results. Put your strongest selling point — the renovated kitchen, the waterfront view, the price per sqft — in the first sentence.
Buyers scan fast. Mention beds, baths, and square footage within the first two sentences so serious buyers can qualify the property immediately.
Use the neighborhood's proper name (not just "great area"). Agents searching MLS filter by neighborhood. Buyers searching online filter by location.
Never reference school quality, demographics, religion, or family status. Our AI is trained to stay fully compliant.
Listing descriptions that end with "Schedule your showing today" or "Don't miss this opportunity" consistently generate more inquiries.
See the difference our AI makes on the same property.
"Great house in good location. 4 bedrooms, 3 bathrooms. Updated kitchen and bathrooms. Nice backyard. Good schools. Move-in ready. Don't miss this one! Call for showing."
"Welcome to 1847 Ridgeview Lane — a beautifully renovated 4-bedroom, 3-bathroom retreat set in the heart of the Oakwood Hills neighborhood. The chef-inspired kitchen features quartz countertops, custom cabinetry, and a farmhouse sink that opens to the sun-filled dining area. Hardwood floors run throughout the main level, anchored by a gas fireplace in the great room. Step outside to a private entertainer's backyard with a covered patio and mature oak trees. The oversized 2-car garage includes EV charging. Walkable to Emery Park and two blocks from the weekend farmers market. Schedule your private showing today."
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